Although cliche, content is king… with Google and your website visitors.
Compelling content draws the reader in and starts to establish that all important know-like-trust factor. If the reader feels understood, half the battle for client generation is won.
Content is also vital to ranking in the search results. The more good, relevant content you have, the more Google views you as an authority. Powerful words will establish you as knowledgeable and competent to your target audience.
Your website is your online introduction. Make it memorable.