Local SEO Tips
Local Search Strategy
Looking for a restaurant? Theater? Business? Most people now do a local search online or on a smartphone. The traditional yellow page book is a “plugger’s” booster seat. What does the growth of online local search mean for your business? It actually levels the playing field. Businesses do not have to spend megabucks on marketing… [Continue Reading]
Social Media Tips
Windows Phone App for Sharing Location from Bing
Bing has launched a new app to make it easier to plan an event with a group of friends. The app is called “We’re In.” It broadcasts your location to only the people involved in the event. So, if a group goes to Valley Fair and you want to meet for lunch, one user creates… [Continue Reading]
Search Engine Optimization
SEO Marketing or SEO IT Department
We have already stated that search engine optimization (SEO) is the process of building a web site in a manner that allows it to be properly read and indexed by search engines in order to increase site traffic. So, is SEO a marketing strategy or an IT tool? Do you want to venture a guess?… [Continue Reading]
Page Load Time Matters
Page load time is a major contributing factor to the bounce rate (page abandonment). The average searcher lacks time and patience to wait for a slow website. Some studies show that about half of all consumers expect a web page to load in 2 seconds or less and approximately 40% of consumers will abandon a… [Continue Reading]
Search Quality Changes Made by Google in 2011
Google took some giant steps in search in 2011. Yes, algorithms changed and there were Panda updates that knocked some sites off the map, but there were some fun changes, too. Search by image at images.google.com: You can drop and drag an image into the search box, upload an image, copy and paste the url… [Continue Reading]
Search for Tomorrow and Today
Google Changes that Affect Search Infinite Scroll Infinite scroll has worked well for Google image searches. Now Google is testing the infinite scroll feature on regular organic search results. Infinite scroll is still experimental, but Google has actually confirmed that they are testing it. Amazing! At this point, you actually have to click to the… [Continue Reading]
