Local SEO Tips
Local Search Strategy
Looking for a restaurant? Theater? Business? Most people now do a local search online or on a smartphone. The traditional yellow page book is a “plugger’s” booster seat. What does the growth of online local search mean for your business? It actually levels the playing field. Businesses do not have to spend megabucks on marketing… [Continue Reading]
Social Media Tips
Business ADventure
How long has it been since you have viewed your business as an ADventure? If you don’t see it as an ADventure, you can bet your clients don’t. The two most effective ads for your business are your website and your social media interactions. The ads need to complement each other, while being consistent in… [Continue Reading]
Search Engine Optimization
SEO Marketing or SEO IT Department
When you build a website in such a manner that search engines can easily read and index it, you have built an optimized website. A well-optimized site can lead to an increase in site traffic and brand visibility. That leaves many companies wondering whether search engine optimization (SEO) is a marketing strategy or an IT… [Continue Reading]
Page Load Time Matters
Page load time is a major contributing factor to the bounce rate (page abandonment). The average searcher lacks time and patience to wait for a slow website. Some studies show that about half of all consumers expect a web page to load in 2 seconds or less and approximately 40% of consumers will abandon a… [Continue Reading]
Search Quality Changes Made by Google in 2011
Google took some giant steps in search in 2011. Yes, algorithms changed and there were Panda updates that knocked some sites off the map, but there were some fun changes, too. Search by image at images.google.com: You can drop and drag an image into the search box, upload an image, copy and paste the url… [Continue Reading]
Search for Tomorrow and Today
Google Changes that Affect Search Infinite Scroll Infinite scroll has worked well for Google image searches. Now Google is testing the infinite scroll feature on regular organic search results. Infinite scroll is still experimental, but Google has actually confirmed that they are testing it. Amazing! At this point, you actually have to click to the… [Continue Reading]
Cost-Effective Web Design
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